Kylie – the face of the new Lexus CT 200h
Online, on TV and on tour - singer Kylie Minogue spearheads the launch of the CT 200h, quietly, of course!
Lexus has appointed Kylie as its ambassador for the new full hybrid CT 200h which launches on 10th March in the UK. The singer stars in the TV advert, which was screened for the first time on 23rd February and the CT 200h is the headline sponsor of Kylie's Aphrodite-Les Folies UK tour.
Our own launch events with our very own celebrities take place at our three Centres - Lexus Croydon, Lexus Edgware Road and Lexus Sidcup on 10th March 2011.
Select your Centre for more details:
Lexus Croydon
Lexus Edgware Road
Lexus Sidcup
Billed as 'The Quiet Revolution', the new CT 200h takes Lexus into the compact executive car sector for the first time competing with the likes of the BMW 1 Series and Audi A3.
The Quiet Revolution is gathering pace after the new Lexus CT 200h commercial, Drum Roll, made its way from YouTube to televisions across the UK. Featuring the pop icon herself and some of the world's most talented drummers, more than 20 behind-the-scenes films can also be viewed alongside the ad at www.lexus.co.uk/JoinTheQuietRevolution. Additional and backstage footage with Kylie will be revealed there and on Lexus UK's YouTube channel, www.youtube.com/OfficialLexusUK, over the coming weeks.
Fans of Lexus UK's Facebook page, www.facebook.com/LexusUK, are able to watch all of the videos online as well as enter a new competition to win tickets to Kylie's Aphrodite-Les Folies UK Tour. One winner will be picked every day until all 25 pairs of available tickets have been won (subject to terms and conditions).
Kylie's Aphrodite-Les Folies UK, quietly sponsored by the new Lexus CT 200h, begins on 25 March in Cardiff, followed by shows in Glasgow and Manchester before wrapping up at London's O2 Arena on 12 April. Winners of the Lexus UK Facebook competition will each receive a pair of tickets to one of the dates at the O2 Arena.
Watch the TV ad here
View Kylie footage here